SHAPING BEAUTY & BANDEAU BRAS

Intimissimi presents its invisible and shaping lingerie collection with an intimate and feminine advertising campaign. 

It stars a Mediterranean beauty captured in an elegant, sophisticated dressing room as she tries on functional and technical underwear offering endless fastening options. The items of underwear flatter her curves, enveloping them like a second skin to make them imperceptible under light summer dresses with even the most unusual necklines. 

The campaign features two bra models. The first one is called Anna Multifunction: a bra boasting six different wearing options for six different necklines, including low back, one-shoulder, halterneck and bandeau with an exposed back and so on. It comes with simple elastics – which are also transparent – for an impeccable, invisible result. Anna Multifunction is available in black and soft beige and comes in sizes ranging from Italian size one to five. 

Our second bra is called Giada, an iconic model from the Intimissimi collection. It features a wrap-around, pre-shaped band that supports the bust, available in Italian sizes two to six in either black or beige in soft, medium and dark hues. 

Rounding off the looks are the items from the Shaping collection. This range includes not only the seamless panties – which are entirely invisible when worn beneath clothing – but also the new high-waisted slip, culottes and high-rise shorts that contour the silhouette in a practical and comfortable way.