Sep 19, 2021

Intimissimi invites you to “Find your power, find your own beauty”

“Find your power, find your own beauty”
Intimissimi’s new campaign offers an invitation to beauty in all its forms and talks about new lace bras up to cup F

Autumn and winter bring a host of new arrivals to Intimissimi, with a focus on sensuality that is inclusive, aware and with an eye on sustainability.

Find your own power, find your own beauty
Own it, embrace it, embrace you.
Finally, support for your body, and your spirit
Because every woman has her own beauty
Beyond form, and beyond function.
Designed for beauty

This is the message that the Brand is acting as the spokesperson for, speaking of empowering women, inclusiveness and self-expression. It does so through four different women, four different personalities wearing the same bra.

This invitation to body consciousness is accompanied by an important integration in the Brand’s range: the expansion of band sizes up to cup F for numerous bra models. From the most iconic and well-loved to the new models, from underwired models to softer, less structured ones, guaranteeing the distinctive combination of design, performance and accessibility that characterises each of them.

Once example is the bra that features in the campaign, the iconic Elena model - a lightly padded, V-shaped, underwired push-up bra. The intention is to be able to satisfy any request for support and
wearability, accommodating all needs and body shapes without sacrificing an elegant, sensual garment.

This extended size range is an important new arrival, which comes dressed in a new lace with 100%

degradable polyamide yarn. It is a particularly soft, comfortable and elastic fabric, therefore also
suitable for larger cup sizes. In addition, its characteristic flat texture makes it imperceptible under
any type of garment.

Sensuality but above all versatility: a perfect combination for the everyday life of a woman who
wants to feel feminine and self-confident.

All the garments made with this new lace are part of the #intimissicares project, devoted to ongoing
improvement and lowering the environmental impact. The lace, in fact, contains a degradable
polyamide fibre that decomposes about ten times faster than traditional polyamide and is also 100%

On the tag of each garment is a QR code that allows customers to discover more detailed information on this new fabric on the Intimissimi website.

A campaign with an international scope will be featured in mainstream media from 20 September.